Measuring the User Experience Collecting Analyzing and Presenting Usability Metrics Interactive Technologies 9780124157811 Computer Science Books ebook BMG

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Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience.

As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel.

William Albert, Thomas Tullis,Measuring the User Experience Collecting, Analyzing, and Presenting Usability Metrics (Interactive Technologies),Morgan Kaufmann,0124157815,User Interfaces,Measurement,Technology assessment,Technology assessment.,User interfaces (Computer systems),User interfaces (Computer systems) - Evaluation,User interfaces (Computer systems) - Measurement,User interfaces (Computer systems);Evaluation.,User interfaces (Computer systems);Measurement.,COMPUTER,COMPUTERS,COMPUTERS / Human-Computer Interaction (HCI),COMPUTERS / Software Development Engineering / Computer Graphics,COMPUTERS / User Interfaces,Computer Applications,Computer Books General,Computer Graphics,Computer/General,Computers - General Information,Computers / Computer Science,Computers/Human-Computer Interaction (HCI),Computing Security,Computing Textbooks,Ethical social aspects of IT,Evaluation,General Adult,How-to/Do-it-yourself,Human-Computer Interaction (HCI),Human-computer interaction,Human-computer interaction,Measurement,Non-Fiction,Social Aspects - Human-Computer Interaction,Software Development Engineering,Technology assessment,Technology assessment.,USER INTERFACE,United States,User Interfaces,User interfaces (Computer systems),User interfaces (Computer systems) - Evaluation,User interfaces (Computer systems) - Measurement,User interfaces (Computer systems);Evaluation.,User interfaces (Computer systems);Measurement.,performance metrics; planning; issue-based metrics; self-reported metrics; physiological metrics,COMPUTERS / Human-Computer Interaction (HCI),COMPUTERS / Software Development Engineering / Computer Graphics,Computers / Computer Science,Computers / General,Computers / Social Aspects / Human-Computer Interaction,Computers / User Interfaces,Computers/Human-Computer Interaction (HCI),Social Aspects - Human-Computer Interaction,Computers - General Information,Evaluation,User Interface,Computers,Computer Books General,Ethical social aspects of IT,Human-computer interaction,Human-computer interaction

Measuring the User Experience Collecting Analyzing and Presenting Usability Metrics Interactive Technologies 9780124157811 Computer Science Books Reviews :

Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience.

As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel.

William Albert, Thomas Tullis,Measuring the User Experience Collecting, Analyzing, and Presenting Usability Metrics (Interactive Technologies),Morgan Kaufmann,0124157815,User Interfaces,Measurement,Technology assessment,Technology assessment.,User interfaces (Computer systems),User interfaces (Computer systems) - Evaluation,User interfaces (Computer systems) - Measurement,User interfaces (Computer systems);Evaluation.,User interfaces (Computer systems);Measurement.,COMPUTER,COMPUTERS,COMPUTERS / Human-Computer Interaction (HCI),COMPUTERS / Software Development Engineering / Computer Graphics,COMPUTERS / User Interfaces,Computer Applications,Computer Books General,Computer Graphics,Computer/General,Computers - General Information,Computers / Computer Science,Computers/Human-Computer Interaction (HCI),Computing Security,Computing Textbooks,Ethical social aspects of IT,Evaluation,General Adult,How-to/Do-it-yourself,Human-Computer Interaction (HCI),Human-computer interaction,Human-computer interaction,Measurement,Non-Fiction,Social Aspects - Human-Computer Interaction,Software Development Engineering,Technology assessment,Technology assessment.,USER INTERFACE,United States,User Interfaces,User interfaces (Computer systems),User interfaces (Computer systems) - Evaluation,User interfaces (Computer systems) - Measurement,User interfaces (Computer systems);Evaluation.,User interfaces (Computer systems);Measurement.,performance metrics; planning; issue-based metrics; self-reported metrics; physiological metrics,COMPUTERS / Human-Computer Interaction (HCI),COMPUTERS / Software Development Engineering / Computer Graphics,Computers / Computer Science,Computers / General,Computers / Social Aspects / Human-Computer Interaction,Computers / User Interfaces,Computers/Human-Computer Interaction (HCI),Social Aspects - Human-Computer Interaction,Computers - General Information,Evaluation,User Interface,Computers,Computer Books General,Ethical social aspects of IT,Human-computer interaction,Human-computer interaction

Measuring the User Experience Collecting, Analyzing, and Presenting Usability Metrics (Interactive Technologies) 9780124157811 Computer Science Books @

 

Product details Series Interactive Technologies Paperback 320 pages Publisher Morgan Kaufmann; 2 edition (July 3, 2013) Language English ISBN-10 0124157815

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